It’s no secret that Google Glass, for all of its technological promise and potential, looks pretty stupid. The search giant hopes to change that perception with a few new Glass configurations designed by none other than Diane von Furstenberg. But is DVF’s fashion pedigree enough to convince consumers that Glass is more chic than geek?
Then news comes courtesy of a post on the Google+ page for Google Glass, which includes images of the new frame styles designed by von Furstenberg. All together, the design house has created five new frames along with eight new “shades” – otherwise called sunglasses – all bundled with the same familiar Google Glass wearable computer module.
An article on Elle says that the frames supporting prescription lenses will set consumers back $1,725, while the shades will be a relative bargain at $1,620. Starting on June 23, both kinds will be available from luxury fashion retailer Net-A-Porter along with google.com/glass.
Google’s decision to partner with a high-end fashion design house like DVF is a smart one. Compared with the usual price of $1,500 for the explorer edition of Glass, the prices of these new designs from DVF seem almost like a steal. Similarly, using Net-A-Porter to supply designer Glass to the country’s moneyed trendsetters is a wise move. After all, the average consumers can’t afford Glass anyway; why not stock the best looking version of the device in a store that most consumers will never even enter?
The sad reality, though, is that even DVF can’t save Glass from looking like, well, Google Glass. The ostentatious Glass module is as present as ever, and will certainly give wearers the same “try-hard” look that every other Explorer has suffered from.
No amount of designer frames or shades will save Glass from looking stupid until one thing happens – Google redesigns the module itself. Its thick, gaudy dimensions are impossible to ignore. In fact, slapping the Glass module onto a pair of trendy frames actually makes the whole package worse. It smacks of desperation; an attempt to somehow piggyback a decidedly unhip technology onto the cool kids’ table via the “DVF” logo stamped on the lens.
We’ve explored how Glass still has a long way to go before proving itself worthy of all the attention it’s garnered. This partnership with DVF only makes Glass seem less like a promising tool – one that’s being used in hospitals and law enforcement – and more like a worthless fad with an inflated price tag.