Now anyone can be an Google Glass Explorer, as Google announced today that their Glass is open for purchase by the public:
“Last week we told you we’d be trying out new ways to find Explorers. Well, we weren’t kidding. We learned a lot when we opened our site a few weeks ago, so we’ve decided to move to a more open beta. We’re still in the Explorer Program while we continue to improve our hardware and software, but starting today anyone in the US can buy the Glass Explorer Edition, as long as we have it on hand.”
Last month, the company ran a one day “public sale” for Google Glass, selling out of the device in the process. The success of the event was no doubt a crucial factor leading to today’s decision, but now comes the real challenge: getting the public at large to fork over $1500 a pop for the headsets.
Can Glass break through the early adopter barrier and capture the mainstream market for such an admittedly high-ticket item? Google seems to think so, having mentioned in a post last week about a rapid restock of the devices since the sell-out. However, question marks remain regarding the company’s wider marketing strategy, as well as the possibility of a price drop.
Then there is the recurring thorny question about international availability, as Google Glass is still only available to purchase in the United States. No doubt as America begins to fill with headset-wearing citizenry, those outside the U.S. will grouse in discontent. There is also the possibility that another company or two will suddenly offer similar products for worldwide releas, to meet the overall demand. After all, nobody likes to be left out of the party.
You can buy your very own Google Glass set right now at google.com/glass.