If you’re waiting to get your hands on Google Glass, circle April 15 in your diary. For one day only, Google is selling the device to anyone in the U.S. for the usual price of $1,500 plus tax. The event falls somewhere between a full commercial release and the current invitation-only Explorer program, as Google gears up to bring Glass to a wider audience.
“Over the past several months, we’ve been trying out different ways to expand the Explorer program,” says Google. “Next Tuesday, April 15th at 6am PDT, we’re opening up some spots in the Glass Explorer Program. Any adult in the US can become an Explorer by visiting our site and purchasing Glass for $1,500+tax — and it now comes with your favorite shade or frame, thanks to feedback from our current Explorers.”
You’ll have to be quick off the mark though. “The number of spots available is limited, so mark your calendar if you want to get in,” adds Google, before apologizing to overseas customers. “We’re just not ready yet to bring Glass to other countries.” Head to the How To Get One page on the official Google Glass site on Tuesday to place your order.
Google was planning to make the announcement next week, but an exclusive scoop by the Verge forced its hand. It’ll be interesting to see the response that Google gets, and for the first time, we’ll have some indication as to how many consumers are seriously interested in this form of wearable technology.
Pre-orders for Glass first opened in 2012, and it’s estimated that around 10,000 devices have been sold since then. We’ve seen the technology used in museums, hospital wards and the NBA. A full-scale commercial release for Glass is still expected before the end of 2014, with analysts expecting the price to eventually come down to appeal to a broader market.