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Teens Ready To Spend For iWatch


The longer Apple waits to give the world its first taste of what we’ve all decided to name the iWatch, the greater the company’s chances of the product landing with a thud, lost amid the colored bands and sleek faces of a scrum of smartwatches already fighting for your wrist.

That’s the conventional wisdom, anyway.

Piper Jaffray analyst Gene Munster, however, has released the results of a survey showing one group of people are ready to spend a pretty penny on Apple’s watch once it hits the market: teenagers. Particularly, teenagers with plenty of disposable income.

Piper Jaffray polled about 7,500 U.S. teens and, of that number, almost 1,300 said they’d buy an iWatch if Apple launches it for $350. That, plus the survey’s finding that about 6 percent of teens currently own a smartwatch – “we view this number as slightly higher than expected” – lead to Munster’s summation: “Teens show interest in iWatch.”

To put those numbers in context, ask yourself when the last time is that you’ve seen a teenager wearing a smartwatch. Munster believes that level of interest in the iWatch from status-conscious young buyers shows a growing interest in Apple’s smartwatch ahead of a rumored launch later this year. And according to, he expects 5 million to 10 million iWatches in the first full year of sales.

Here’s one more thing about Apple’s forthcoming watch:

KGI Securities analyst Ming Chi Kuo (whom Business Insider has referred to as “the most accurate Apple analyst in the world”) has said Apple’s 2014 product roadmap includes the release of an iWatch in two sizes during the third quarter of this year. He believes, according to, that the iWatch will offer “biometric functionality, integration with the iPhone, iPad, and Mac, and a ‘fashionable appearance’ … he predicts the device will come in two sizes, with a 1.3-inch and 1.5-inch flexible AMOLED display. It will also include a sapphire cover lens, biometric recognition, an NFC chip, wireless charging, a 200 to 250 mAh battery, and a slim and light design. Kuo also believes that Apple will offer the iWatch at multiple price points, with the most expensive version costing upwards of $1,000.”

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